The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills.
Sign up for StudioPress Sites before 4/28/17. Your first month is free and we’ll move your current WordPress site to your new StudioPress Site at no charge.
In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load. However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly.
Search engine optimization – SEO – is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R.
You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason.
An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies.
OK, confession time – when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …)
Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction – written over a century ago by Sir Arthur Conan Doyle – his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time.
It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later …
Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know – it’s all about creating awareness in the marketplace.
It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find.
Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened.
All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action.
Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information.
From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors.
Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience.
When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new – the quest for eyeballs is as old as online business. And it does matter.
Phil Connors is having a bad day … over, and over, and over. The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again.
In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture.
We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away.
“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week prior.
Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute?
You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance …
2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost – poets, musicians, cultural icons. Of course, famous people die every year – but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us.
One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem).
The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us – and it’s also a bit of a manifesto for what we want 2017 to be.
Every so often you meet someone who seems like she’s a born teacher. Someone with the smarts, the organizational skills, and – let’s not forget, the patience – to teach. Helena Denley is like that. In almost every aspect of her life she is in “teaching mode.”
Hey there – welcome back to the Copyblogger Weekly! This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh. Because if you’re bored … you’re boring. And that’s no fun for anyone.
Does this ever happen to you? You read something from one of your favorite writers – maybe it’s a blog post, or a scene from a novel, or an essay on Medium. You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you read.
It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.
Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees.
Have you ever wondered how sites like Copyblogger succeed? There are tons of websites offering content marketing advice, but not all of them are successful. Why is that? Because most online marketers fail to create communications that inspire action from their audiences. Yes, writing well matters – as well as engagement, landing pages, design, etc.
Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.
I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today.
He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.
Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll naturally subscribe to your email list or sign up for your membership site to stay connected with you.
Prices go back to normal tonight! Just a friendly reminder that our big blowout sale ends today (8/30/16) at 5:00 p.m. Pacific Time. Until then, you can get anything we sell at StudioPress – including the Pro Plus All-Theme Package – for 30 percent off. To activate your discount, click this link.
Subject: Panic Date: Monday, August 29, 2016 Hey Milt, So like I said over coffee Friday, I’ve got to get a website set up fast. And it needs to looks credible! Not like I put it together in a week. Even though that’s exactly what I need to do.
Only a few days left before this offer expires … On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week. Basically, it’s our big annual Black Monday discount delivered three months in advance. The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m.
Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise?
“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe” So, who’s responsible for taming wild words and presenting them in a straightforward format that’s engaging and educational? Content editors, of course.
A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution.
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t.
Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply ” Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office.
The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical – or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional.
I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began.
You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page?
A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you should consider.
When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away. Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen.
Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might cause you to flash back to middle school. You’re sitting in a sweaty classroom, listening to the chalk squeak as your teacher writes the definition for each term on a dusty chalkboard.