The Wise Content Marketer’s Guide to Sensible SEO – Copyblogger

Search engine optimization – SEO – is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R.

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Sherlock Holmes and Mastery of the Craft of Writing – Copyblogger

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction – written over a century ago by Sir Arthur Conan Doyle – his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time.

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Transform Your Content from Predictable to Provocative with This Bold Method – Copyblogger

Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened.

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Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility – Copyblogger

From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors.

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‘What Kind of Content Should I Create?’ – Copyblogger

Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience.

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The Art of Seductive Content Marketing – Copyblogger

Phil Connors is having a bad day … over, and over, and over. The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again.

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Practical Tools for Finding Courage and Revealing Your True Voice – Copyblogger

In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture.

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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It) – Copyblogger

“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week prior.

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The Simple 3-Step Process for Creating a Winning Content Marketing Strategy – Copyblogger

Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute?

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The Best of Copyblogger: 2016 Edition – Copyblogger

The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us – and it’s also a bit of a manifesto for what we want 2017 to be.

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Build Landing Pages that Convert with These 3 Smart Steps – Copyblogger

It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.

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The Secret Tactic All Successful Online Marketers Use – Copyblogger –

Have you ever wondered how sites like Copyblogger succeed? There are tons of websites offering content marketing advice, but not all of them are successful. Why is that? Because most online marketers fail to create communications that inspire action from their audiences. Yes, writing well matters – as well as engagement, landing pages, design, etc.

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Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer – Copyblogger –

Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll naturally subscribe to your email list or sign up for your membership site to stay connected with you.

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How to Get 30% Off Our Most Popular Premium WordPress Themes – Copyblogger –

Only a few days left before this offer expires … On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week. Basically, it’s our big annual Black Monday discount delivered three months in advance. The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m.

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Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic] – Copyblogger –

“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe” So, who’s responsible for taming wild words and presenting them in a straightforward format that’s engaging and educational? Content editors, of course.

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Does Your Copy Pass the ‘Forehead Slap’ Test? – Copyblogger –

One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t.

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Get More Done and Boost Profits with This 3-Step Process for Hiring Help – Copyblogger –

Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply ” Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office.

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How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths – Copyblogger –

I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began.

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How to Create Profitable WordPress Themes, Plugins, and More – Copyblogger

A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you should consider.

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Why Learning to Write Is the Toughest and Best Thing You’ll Do – Copyblogger

Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might cause you to flash back to middle school. You’re sitting in a sweaty classroom, listening to the chalk squeak as your teacher writes the definition for each term on a dusty chalkboard.

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