“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page.
If you are, for instance, a blogger or you write articles for an online magazine or newspaper, you might encounter this question on a daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can contribute to the SEO of your article.
Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts.
Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the change of these articles ranking in the search engines.
A few weeks ago, I went to my first proper WordCamp, in London. I went as a designer, and I wasn’t expecting to learn very much, but spoiler warning: I was wrong.
Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO.
Do you want to set up a brand new website or move your website to a new host? Choosing a web host can be hard, because there are thousands of hosting companies out there. So it’s a tough decision to make, but a very important one too.